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The verdict? Cookie Butter is 100% what its name makes you think of. Basically peanut butter, but with crushed shortbread cookies instead of, well, peanuts. Throw in there some spices for some European flare, and there have it. That said, I'm not sure I understand the big Philippine reaction to this spread. From what I've tasted, Almond Butter surely trumps Cookie Butter. Heck, good ol' Peanut Butter (with nicely roasted nuts) trumps Cookie Butter. Don't even get me started on Nutella.
I hardly think that I'll soon be begging to have Cookie Butter Ice Cream/Cake/Cupcake. At this point, I'm simply awaiting the next big ingredient fad that'll come along.
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