The packaging may be standard Nivea design, but I appreciate that the product is contained in a squeeze tube instead of a bottle. Let gravity do all the work for you. With lotion bottles, I usually have them turned upside down in my bathroom, so tubes are still the best! Also, the dispenser is tiny enough that the serum doesn't spurt out and make a mess. Clever, Nivea. Very clever.
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As with packaging, the scent is typical Nivea lotion. It's fruity-floral but in a womanly way. Personally, not my cup of tea, but I find this type of scent "sellable" in the local market. Besides, what makes me forget that I don't care for the scent is the texture of the aptly-named serum—because it's way too runny to be a lotion! Yet that same liquid quality is what makes it so easy for the skin to absorb without the sticky discomfort of the typical lotion. If you don't notice any whitening, at least the SPF 25 gives more confidence for going outdoors. Bonus points for having a cool feeling once it's rubbed on.
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The UV Whitening Serum proves that Nivea does their homework carefully. The scent, packaging, price, and advertising are perfect for women from tropical areas who are hot for the whitening craze. Though plenty of ladies are still used to the tiis ganda (enduring hardship for the sake of beauty) thick lotions, the body serum is a skincare trend worth discovering and getting used to.
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